MerchFarma 5.4

MerchFarma is a merchandising and in-store execution platform purpose-built for the pharmacy and healthcare retail sector. Developed by HOS Soluções Farmacêuticas, it helps chains, distributors, and pharmaceutical brands plan, execute, and monitor merchandising activities across points of sale—improving product availability, visibility, and compliance at the shelf.

Key capabilities:

• Field execution: guided store visits, digital checklists, photo verification, and planogram guidance for consistent execution.
• Shelf and stock control: facing counts, stock-out and price checks, promotion validation, and expiration date tracking.
• Campaign management: deploy promotional materials, assign tasks, and track setup and compliance in real time.
• Performance visibility: dashboards with KPIs, exception alerts, and visit planning to prioritize the right stores.
• Analytics and reporting: compliance rates, trend analysis, shelf share insights, and before/after comparisons to quantify impact.
• Collaboration: clear feedback loops between headquarters and field teams to resolve issues faster.

Benefits:

• Stronger brand presence and on-shelf availability
• Faster, more consistent rollout of promotions and planograms
• Reduced waste from near-expiry products
• Actionable insights that help grow sell-out and store performance

Whether you manage a pharmacy network or partner with retail outlets, MerchFarma provides the tools to execute flawlessly in-store and turn field data into measurable results.

MerchFarma is developed by HOS Soluções Farmacêuticas. The most popular version of this product among our users is 5.4. The name of the program executable file is MercFarma.exe.